Brief
Wildfire Deli is a traditional Scottish delicatessen that specialises in artisan food and good quality cooking essentials. We were tasked with creating a logo and brand identity for their local shop in Gourock, Glasgow.
Process
For Wildfire it was imperative that the brand reflect the true soul and artisan nature of the deli, its food, and the experience created there.Through a careful selection of fonts and colours, we conveyed the retro, vintage, artisan style that Wildfire embodies whilst also evoking the fresh, local and high quality food that this family-run local deli offers.
Outcomes
The final delivered package comprised of the storefront sign, stickers, gift vouchers, loyalty cards, Christmas tags, and business cards.
