Bombarding people with facts and figures can be boring. Video brings your content to life. Video is about action, and senses, and sometimes it’s about feelings. Create more meaningful connections with your customers by showing them, instead of telling.
Simply put, your product is more likely to sell if you create high-quality videos for it. Show off your product in all its glory, or tell its story from concept to creation. Video can really make a difference and is much more effective at increasing impulse sales.
Have you ever taught yourself something by looking at a Youtube tutorial? If you’re already publishing educational content – such as how to install your latest product, or how to use your product to level up – you can create quality videos for your audience to use, share and engage with.
Video can hook your audience. It can capture a viewer’s interest in mere seconds. Cut through the noise on your audience’s social feeds with video, and keep their attention for longer. Leave them wanting more and turn them into leads that convert!
Whether you’re doing physical events or an online webinar, you can use video to grow your registration count. 72% of businesses who use video find that it has improved the conversion rate of their website.
Using video and moving image on your website is a great way to keep your brand engaging. Video content can also boost your SEO, providing additional traffic through video search results, as well as additional analytics and information you can use to better target your customers.