In 2015 we ran a competition between secondary schools in Stirling. This was a ‘Dragon’s Den’ style competition aimed at getting pupils involved with the creation of a new school meal service brand.
The teams were all given support throughout the process, which culminated in a series of presentations to a team of judges. The school pupils from Stirling High School won the competition with their presentation on their ‘Fresco’ brand.
We worked with the team, helping them to produce themes and product mixes, and relevant marketing messages. We designed the finalised brand as well as a series of films, marketing material and dining room branding.
The team have now presented at various events across Scotland, winning a special BEBL Award (Better Eating Better Learning) jointly promoted by Education Scotland and ASSIST FM.