Malcolm Group

Client:

Malcolm Group

 

What We Did:

Logo / Branding / Train Livery / Print

The Malcolm Group is one of the UK’s largest logistics and construction services providers. Originating as a family business in the 1940’s and acquired by Grampian Holdings in 1960, the company was bought back by the Malcolm family in 2005.

 

The objective of the Malcolm corporate branding exercise was to create a value-driven identity that unified the activities within the Group. The company slogan, ‘Practical Solutions, Successful Partnerships’ added to the core Group Values that are rooted in the tradition of the company.

The Malcolm brand, like any other brand, had developed and evolved over a period of time. By carrying out the full corporate branding exercise the look and feel of the Malcolm brand was revitalized and reflected the positive changes that have occurred in the business.

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