With over 160 KeyStores and KeyStore Express’s in their portfolio across Scotland and northern England, KeyStore decided to widen their portfolio by creating a brand offering that gave customers a broader service and a more extensive choice. They required a brand that both tied into their existing brands, but was more upmarket and represented their more premium products and services. We created a new brand and mark, partnered with a new interior design scheme and video marketing to introduce and drive the brand, reinforcing the more premium offer to both shop owners and customers at every step of the journey resulting in a marked increase in profit.
The results? Fourteen new KeyStore More shops opened in the last eight months and many more in the pipeline with customers benefiting with an increase in turnover of up to 16%.