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Inch By Inch For Scotland

Client:

Inch by Inch For Scotland

 

What We Did:

Branding / Video / Web Design / Event Management

 

Awards:

Cost Sector Catering Marketing Award 2018

In 2016, Dr. Catherine Calderwood (Chief Medical Officer for Scotland) challenged some of the most influential and capable suppliers, local authorities and businesses in Scotland to devise a strategy and a campaign to help combat rising obesity in Scotland, particularly in our schools and with children and young adults.

 

As part of this (initially) 18-month initiative we were contacted to create a brand, marketing and video strategy, design and all campaigns. Continue reading to see what we created.

We are delighted that ASSIST FM & Inch By Inch For Scotland won the Cost Sector Cater Marketing Award at the Cost Sector Catering Awards.

 

Tasked with creating a brand and a campaign to change the conversation around obesity, we came up with Inch By Inch For Scotland. At its heart, Inch by Inch is about trying to get people to make small, incremental, easy changes that can lead to and inspire larger ones.

Tasked with creating a brand and a campaign to change the conversation around obesity, we came up with Inch By Inch For Scotland. At its heart, Inch by Inch is about trying to get people to make small, incremental, easy changes that can lead to and inspire larger ones.

 

Video has been a huge focus of this campaign, with videos covering everything from quick, cheap and healthy meal ideas, to kitchen and cooking tips, fitness tips and ideas, roadshows, Amputee Scotland programmes, Down’s Syndrome Scotland health and fitness showcases and a fantastic mindest series from Brian Costello of HeadStrong.

Video has been a huge focus of this campaign, with videos covering everything from quick, cheap and healthy meal ideas, to kitchen and cooking tips, fitness tips and ideas, roadshows, Amputee Scotland programmes, Down’s Syndrome Scotland health and fitness showcases and a fantastic mindest series from Brian Costello of Headstrong.

 

Web & Social Media

 

We created and managed both the web presence and social media channels for Inch By Inch For Scotland. We aimed to create a resource of fun but informative videos which could be shared throughout all channels: Web, Facebook, Twitter and YouTube, and create a conversation about obesity in low-income areas in Scotland.

Social media has been an incredibly important part of this campaign. In a few short months, Inch By Inch has hit some great stats on their social media channels, including over: 1.5k page likes, 100k video views with over 50k minutes of video watched.

 

ROADSHOWS

 

Our first School Roadshow took place at Portobello High in Edinburgh. This was followed by Roadshows in Rothesay and Aberdeen, and we’ll be travelling soon to  Irvine, Glasgow, Kilmarnock, Clydebank and Stirling. One of the key roadshow elements has been Jordan Docherty’s talks with pupils telling them about himself and how he is moving his life on. It’s powerful stuff!

If you like what you see, click the button below and get in touch.
See how we can help you achieve your vision, inch by inch, step by step!

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