Brief
In healthcare, every minute Maters. We recently had the honour to work with The Mater Foundation, the official fundraising body of Dublin’s Mater Public Hospital. They needed a new sub-brand for their aptly titled ‘The Longest Day’ campaign to ‘Make 24 Hours Mater’ that took place on the longest day of the year. This fundraiser will help the hospital get the equipment needed to provide Continuous Renal Replacement Therapy.
Process
With time being an integral theme in this campaign, the use of a clock icon interlinking with the charity’s logo was fitting and really encapsulated the campaign’s theme to ‘Make 24 Hours Mater’. The new logo was used on their campaign microsite, social media and printed materials.
Outcomes
We are proud to have delivered a logo that is recognisable as a The Mater Foundation campaign whilst aligning with their brand guidelines, but most importantly, appealing to their potential donors in a fun, but urgent campaign.
